Analysing the Effectiveness of the Personality Symbols/Icons
| Autor: | Ipek Halim |
|---|---|
| Rok vydání: | 2012 |
| Předmět: |
Cover (telecommunications)
Communication media_common.quotation_subject Face (sociological concept) Personality Symbols Icons - Advertisement Advertising Focus group Computer Science Applications Education Symbol Brand image In depth interviews Media Technology Personality Psychology Social psychology Target market media_common |
| Zdroj: | Online Journal of Communication and Media Technologies. 2 |
| ISSN: | 1986-3497 |
| DOI: | 10.29333/ojcmt/2387 |
| Popis: | Personality symbol can cover all the identifications of the brand. It can be the face or the soul of the company. Their effect on the brand image is huge. The research focuses on calculating the roles and effectives of the personality symbols. It aims to bring in suggestions for developing a successful personality symbols and lists advantages and disadvantages of different types of personality symbols. It does a detailed copy testing. Apart from conducting focus groups to analyse how the target market interprets the personality symbols it also conducts in depth interviews both with the advertising agencies and the targeted audiences. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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