Building customer loyalty in online shopping: the role of online trust, online satisfaction and electronic word of mouth
| Autor: | Husam Kokash, Ahmad Al Adwan, Alaa Alhorani, Ahmad Samed Al-Adwan, Husam Yaseen |
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| Rok vydání: | 2020 |
| Předmět: |
Electronic word of mouth
Marketing business.industry media_common.quotation_subject 05 social sciences Information quality Advertising Context (language use) E-commerce 010501 environmental sciences Affect (psychology) 01 natural sciences Loyalty business model Management Information Systems 0502 economics and business Loyalty ComputingMilieux_COMPUTERSANDSOCIETY Customer satisfaction Business and International Management business Psychology 050203 business & management 0105 earth and related environmental sciences media_common |
| Zdroj: | International Journal of Electronic Marketing and Retailing. 11:278 |
| ISSN: | 1741-1033 1741-1025 |
| Popis: | Various scholars have empirically investigated customer beliefs regarding satisfaction, loyalty and trust in the context of B2C e-commerce in several countries. However, the number of investigations into such important aspects of e-commerce in developing Arab countries, such as Jordan, is limited. Therefore, the main aim of this study is to explore the main factors that affect the degree to which consumers in Jordan are satisfied with, loyal to and trust B2C e-commerce. This research relies on previous and related literature to formulate a conceptual research model that proposes relationships between online trust, satisfaction and loyalty, and their determinants. To examine the proposed model, a self-administered paper-based survey questionnaire was issued to B2C e-commerce customers in a Jordanian private university. The findings suggest that customer loyalty to B2C e-commerce in Jordan is significantly influenced by online customer satisfaction, electronic word of mouth (eWOM) and online trust. |
| Databáze: | OpenAIRE |
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