The impact of consumer local engagement on local store patronage and customer satisfaction
| Autor: | Mika Skippari, Heikki Karjaluoto, Jussi Nyrhinen |
|---|---|
| Přispěvatelé: | Johtamiskorkeakoulu - Faculty of Management, University of Tampere |
| Rok vydání: | 2017 |
| Předmět: |
vähittäiskauppa
Economics and Econometrics consumer satisfaction paikallisyhteisöt consumer community values Vitality Affect (psychology) lähikaupat Liiketaloustiede - Business and management 0502 economics and business Business and International Management Marketing ta512 sosiaalinen pääoma yhteisöllisyys 05 social sciences asiakasuskollisuus paikallisuus Social relation local retail patronage Consumer satisfaction Test (assessment) social capital Survey data collection 050211 marketing Customer satisfaction Business 050203 business & management local community engagement Social capital |
| Zdroj: | The International Review of Retail, Distribution and Consumer Research. 27:485-501 |
| ISSN: | 1466-4402 0959-3969 |
| DOI: | 10.1080/09593969.2017.1383289 |
| Popis: | This paper examines the drivers of local grocery retail patronage. Drawing on institutional and social network theory literature, we develop a framework to investigate how consumers’ personal values and engagement with local communities affect their satisfaction and local store patronage. We test our model with survey data on 1504 Finnish consumers. Our results show that the relationship between customer local engagement and local retail patronage is indirect rather than direct, and it is mediated by the vitality of local services, social interaction, and consumer satisfaction. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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