Nudge: A relevant communication tool adapted for agile innovation
| Autor: | Géraldine Thévenot, Christian Dianoux, Béatrice Siadou-Martin, Hélène Yildiz, Sandrine Heitz-Spahn |
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| Přispěvatelé: | Centre Européen de Recherche en Economie Financière et Gestion des Entreprises (CEREFIGE), Université de Lorraine (UL), IAE Nancy School of Management (IAE Nancy) |
| Jazyk: | angličtina |
| Rok vydání: | 2019 |
| Předmět: |
Typology
Economics and Econometrics Persuasive communication Knowledge management Computer science Strategy and Management media_common.quotation_subject Persuasive Communication Context (language use) External and Internal Communication Adaptability GeneralLiterature_MISCELLANEOUS [SHS]Humanities and Social Sciences Management of Technology and Innovation 0502 economics and business Consumer Behaviour Business and International Management Consumer behaviour ComputingMilieux_MISCELLANEOUS media_common Flexibility (engineering) Nudge Nudge theory business.industry 05 social sciences [SHS.GESTION]Humanities and Social Sciences/Business administration 050211 marketing Agile Innovation business 050203 business & management Agile software development |
| Zdroj: | Journal of Innovation Economics & Management Journal of Innovation Economics & Management, De Boeck Supérieur 2019, 28 (1), pp.7. ⟨10.3917/jie.028.0007⟩ Journal of Innovation Economics & Management, De Boeck Supérieur 2019 |
| ISSN: | 2032-5355 |
| DOI: | 10.3917/jie.028.0007⟩ |
| Popis: | This research aims to show the interest of nudges as a communication tool for organizations involved in an agile innovation approach. It describes how the flexibility, adaptability and low cost of nudges strengthen the ability of the organizations that use them to improve their agility. From a literature review on the nudges and agile innovation concepts, we propose a typology of nudges with a managerial orientation. Based on this typology we show in a last section how nudges represent a tool that is perfectly suited to innovative organizations wishing to develop their agility, whether in the context of their communications to their employees or their customers. Lastly, research perspectives are envisaged around the concept of agile communication. JEL Codes: M37, M15, M14 |
| Databáze: | OpenAIRE |
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