Defining the Role of University of Kentucky HealthCare in Its Medical Market—How Strategic Planning Creates the Intersection of Good Public Policy and Good Business Practices
| Autor: | Timothy Bricker, Jim Zembrodt, Joseph O. Claypool, Jay Perman, Courtney M. Higdon, Michael Karpf, Richard Lofgren |
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| Rok vydání: | 2009 |
| Předmět: |
Marketing of Health Services
Strategic planning Academic Medical Centers business.industry Process (engineering) media_common.quotation_subject Kentucky Public policy Public research General Medicine Public relations Health Services Accessibility Education Planning process Organizational Affiliation State (polity) Organizational Case Studies Health care Humans Medicine Program Development business Intersection (aeronautics) media_common |
| Zdroj: | Academic Medicine. 84:161-169 |
| ISSN: | 1040-2446 |
| DOI: | 10.1097/acm.0b013e3181939677 |
| Popis: | In response both to national pressures to reduce costs and improve health care access and outcomes and to local pressures to become a top-20 public research university, the University of Kentucky moved toward an integrated clinical enterprise, UK HealthCare, to create a common vision, shared goals, and an effective decision-making process. The leadership formed the vision and then embarked on a comprehensive and coordinated planning process that addressed financial, clinical, academic, and operational issues. The authors describe in depth the strategic planning process and specifically the definition of UK HealthCare's role in its medical marketplace. They began a rigorous process to assess and develop goals for the clinical programs and followed the progress of these programs through meetings driven by data and attended by the organization's senior leadership. They describe their approach to working with rural and community hospitals throughout central, eastern, and southern Kentucky to support the health care infrastructure of the state. They review the early successes of their strategic approach and describe the lessons they learned. The clinical successes have led to academic gains. The experience of UK HealthCare suggests that good business practices and good public policy are synergistic. |
| Databáze: | OpenAIRE |
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