Open-ended questions in sensory testing practice
| Autor: | B. Piqueras Fiszman |
|---|---|
| Rok vydání: | 2023 |
| Předmět: |
Marketing and Consumer Behaviour
Spontaneous responses Closed-ended question Computer science Process (engineering) Idiosyncratic data WASS Word Association Data science Task (project management) Word association Sensory science Free-elicited descriptions Social media Consumers Marktkunde en Consumentengedrag Social psychology |
| Zdroj: | Rapid Sensory Profiling Techniques ISBN: 9780128219362 Rapid sensory profiling techniques and related methods : Applications in new product development and consumer research Rapid sensory profiling techniques and related methods : Applications in new product development and consumer research. Cambridge: Woodhead Publishing |
| DOI: | 10.1016/b978-0-12-821936-2.00015-7 |
| Popis: | Why use open-ended questions? This chapter provides an up-to-date overview on the use of open-ended questions in novel rapid sensory methodologies and the potential applications in which they could provide unique benefits. Next, the step-by-step process is described (from task performance to analysis) with its pros and cons, with important considerations to follow. Examples with data from real, recently published case studies are provided to illustrate all the points raised in the chapter. Finally, the future trends of open-ended questions are discussed: Are social media currently useful for sensory science? How can the benefits of open-ended questions be boosted? |
| Databáze: | OpenAIRE |
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