The Dark Side of Inspirational Pasts: An Investigation of Nostalgia in Right-Wing Populist Communication
Autor: | Tim Wulf, Manuel Menke |
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Rok vydání: | 2021 |
Předmět: |
Persuasion
collective nostalgia persuasion media_common.quotation_subject online election campaign Politikwissenschaft 050109 social psychology Political communication Media Contents Content Analysis ddc:070 Politics german democratic republic Great Rift Political science 050602 political science & public administration 0501 psychology and cognitive sciences Narrative political communication Political Process Elections Political Sociology Political Culture media_common News media journalism publishing politische Willensbildung politische Soziologie politische Kultur Medieninhalte Aussagenforschung Communication 05 social sciences Communication. Mass media Media studies P87-96 Democracy populism 0506 political science Populism alternative for germany Rhetoric ddc:320 Publizistische Medien Journalismus Verlagswesen Faculty of Humanities Alternative for Germany German Democratic Republic |
Zdroj: | Media and Communication The Good, the Bad, and the Ugly: Inspirational Media between Meaning, Narration, and Manipulation Menke, M & Wulf, T 2021, ' The Dark Side of Inspirational Pasts : An Investigation of Nostalgia in Right-Wing Populist Communication ', Media and Communication, vol. 9, no. 2, pp. 237–249 . Media and Communication, Vol 9, Iss 2, Pp 237-249 (2021) |
Popis: | In recent years, research found that populism employed a new strategy by using nostalgia, a sentimental longing for the past, as a communication tool to persuade citizens to support their political agendas. In populist campaigns, nostalgia is used to affectively link (alleged) crises with longing for a cherished past. In this article, we applied a mixed-methods approach to understand how populists exploit nostalgia in their communication and how nostalgic rhetoric has the potential to persuade people to support their claims. In Study 1, we conducted a case study based on a qualitative content analysis of Alternative for Germany’s (AfD) online election campaign in the 2019 Thuringia election in East Germany. The analysis revealed that the campaign was built around the nostalgic narrative of the 1989 peaceful revolution as a proud historical moment for former German Democratic Republic citizens while at the same time creating a sense of crisis supposedly caused by false post-reunification politics. To further investigate the persuasiveness of nostalgia, Study 2 used a statement from the campaign and found that participants tended to agree more with populist statements if they contained nostalgic rhetoric (compared to non-nostalgic populist and control rhetoric). These findings suggest that right-wing populists can effectively exploit nostalgia and that it may ‘sugarcoat’ populist messages. |
Databáze: | OpenAIRE |
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