Stories or statistics? Farmers' attitudes toward messages in an agricultural safety campaign
| Autor: | Susan E. Morgan, Henry P. Cole, Tim Struttmann, Larry R. Piercy |
|---|---|
| Rok vydání: | 2002 |
| Předmět: |
Tractor
Adult Male Engineering business.product_category Adolescent Poison control Kentucky Health Promotion Suicide prevention Occupational safety and health Surveys and Questionnaires Injury prevention Statistics Accidents Occupational Humans Safety Risk Reliability and Quality Aged business.industry Protective Devices Teaching Public Health Environmental and Occupational Health Human factors and ergonomics Agriculture Middle Aged Fear appeal Attitude Female Safety General Agricultural and Biological Sciences business |
| Zdroj: | Journal of agricultural safety and health. 8(2) |
| ISSN: | 1074-7583 |
| Popis: | Farming is the second most hazardous occupation in the U.S. The high mortality rate is due in large part to farm equipment hazards, particularly tractor overturns. Injuries and deaths associated with tractor overturns could be prevented with the use of a rollover protective structure (ROPS). In spite of the known dangers associated with overturn incidents, farmers are reluctant to retrofit ROPS on older tractors. Few agricultural safety campaigns target the issue of ROPS retrofits, and none have been evaluated systematically. This article reports a study that examines a set of messages that were central to the Community Partners for Healthy Farming project. This study indicates that narrative-based messages and messages incorporating fear appeals are more favorably evaluated by farmers than messages that simply inform farmers or messages that rely on statistics. |
| Databáze: | OpenAIRE |
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