Premedical Student Exposure to Pharmaceutical Marketing: Too Much, Too Soon?
| Autor: | Toby Keys, Mark H. Ryan, Sharon A. Dobie, David J. Satin, David V. Evans |
|---|---|
| Rok vydání: | 2019 |
| Předmět: |
Adult
Male Matriculation Drug Industry education MEDLINE 030204 cardiovascular system & hematology Pharmaceutical marketing 03 medical and health sciences 0302 clinical medicine Surveys and Questionnaires Health care Students Premedical Humans 030203 arthritis & rheumatology Marketing Medical education Health professionals Education Medical business.industry Conflict of Interest Medical school Conflict of interest Gift Giving Direct marketing Female Family Practice business Psychology |
| Zdroj: | Family medicine. 51(9) |
| ISSN: | 1938-3800 |
| Popis: | Background and Objectives: Direct pharmaceutical marketing to physicians by pharmaceutical representatives is effective in changing behavior of health care providers, resulting in less evidence-based prescribing. Although much has been written about pharmaceutical marketing exposures among medical students, less is known about direct marketing exposures before students matriculate. This study examined the types of pharmaceutical representative direct marketing exposures for premedical students and where they occurred. Methods: From June to August of 2017, researchers surveyed students who accepted admission to US public medical schools. These prematriculated students completed our survey just prior to matriculation. The survey inquired about whether the students were exposed to pharmaceutical marketing directly from pharmaceutical salespeople, the types of marketing they observed or received, and where these interactions occurred. Results: Survey participants included 911 prematriculated students from 14 of the 188 medical schools invited to participate. Seventy-one percent (646) of the participants received or observed someone receiving pharmaceutical marketing gifts, small meals or snacks, articles, or samples. The two most common contexts for direct pharmaceutical marketing exposures were during shadowing experiences (54%, 346) and during employment (50%, 323). Conclusions: The findings suggest that it may be common for medical students to have interacted directly with pharmaceutical salespeople or observed other health professionals in these interactions before they matriculate in medical school. Because many of these interactions occur during clinical experiences required by institutions for admission, medical schools and premedical associations should consider delivering conflict-of-interest education early in medical school education or before students matriculate. |
| Databáze: | OpenAIRE |
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