Stakeholder insights on the planning and development of an independent benchmark standard for responsible food marketing
| Autor: | Georgina Cairns, Laura MacDonald |
|---|---|
| Rok vydání: | 2015 |
| Předmět: |
Adult
Male Process management Social Psychology Adolescent Strategy and Management Geography Planning and Development Control (management) Public Policy Audit Food Supply 03 medical and health sciences Young Adult 0302 clinical medicine Community of practice 0502 economics and business Stakeholder analysis Humans 030212 general & internal medicine Business and International Management Marketing Program Development Food marketing 05 social sciences Public Health Environmental and Occupational Health Stakeholder Theory of change Benchmarking Software deployment 050211 marketing Female Business Program Evaluation |
| Zdroj: | Evaluation and program planning. 56 |
| ISSN: | 1873-7870 |
| Popis: | A mixed methods qualitative survey investigated stakeholder responses to the proposal to develop an independently defined, audited and certifiable set of benchmark standards for responsible food marketing. Its purpose was to inform the policy planning and development process. A majority of respondents were supportive of the proposal. A majority also viewed the engagement and collaboration of a broad base of stakeholders in its planning and development as potentially beneficial. Positive responses were associated with views that policy controls can and should be extended to include all form of marketing, that obesity and non-communicable diseases prevention and control was a shared responsibility and an urgent policy priority and prior experience of independent standardisation as a policy lever for good practice. Strong policy leadership, demonstrable utilisation of the evidence base in its development and deployment and a conceptually clear communications plan were identified as priority targets for future policy planning. Future research priorities include generating more evidence on the feasibility of developing an effective community of practice and theory of change, the strengths and limitations of these and developing an evidence-based step-wise communications strategy. |
| Databáze: | OpenAIRE |
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