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Continuous research and monitoring of these factors is important, because they are important for the formation of marketing techniques. Changing economic conditions, new aspects of consumer behaviour and especially new technologies are likely to cause the emergence of new or growth of existing tourism markets. In developed economies, increasing attention is paid to the study of the role of new technologies in the field of tourism and hospitality. New processes in tourism and hospitality are aimed at the virtualization of tourism and hospitality products, because they cannot be digitized. In addition to the mentioned function, business processes supported by technology increase the efficiency of internal business entities in the market. This approach needs to be considered and implemented at the level of management, so this area is theoretically and practically explored in the paper. |
