Sensory disclosure in an augmented environment: memory of touch and willingness to buy

Autor:	Francesca Serravalle, Milena Viassone, Giacomo Del Chiappa
Rok vydání:	2022
Předmět:	Augmented reality Memory of product Willingness to buy Sensory marketing Augmented reality General Medicine Memory of product Sensory marketing Willingness to buy
Zdroj:	Italian Journal of Marketing. 2022:401-417
ISSN:	2662-3331 2662-3323
DOI:	10.1007/s43039-022-00060-1
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::41b1c122a7673df4d5cf28054973d559 https://doi.org/10.1007/s43039-022-00060-1 Zobrazit plný text záznamu Full text from SpringerLink