Strategic Planning of BMW’s Global Production Network
| Autor: | Peter Henrich, Sonja Ferber, Bernhard Fleischmann |
|---|---|
| Rok vydání: | 2006 |
| Předmět: |
Strategic planning
Flexibility (engineering) Process (engineering) business.industry Strategy and Management Distribution (economics) Time horizon Management Science and Operations Research Manufacturing engineering Management of Technology and Innovation Transparency (graphic) Production (economics) Cash flow Business |
| Zdroj: | Interfaces. 36:194-208 |
| ISSN: | 1526-551X 0092-2102 |
| DOI: | 10.1287/inte.1050.0187 |
| Popis: | We developed a strategic-planning model to optimize BMW’s allocation of various products to global production sites over a 12-year planning horizon. It includes the supply of materials as well as the distribution of finished cars to the global markets. It determines the investments needed in the three production departments, body assembly, paint shop, and final assembly, for every site and the financial impact on cash flows. The model has improved the transparency and flexibility of BMW’s strategic-planning process. |
| Databáze: | OpenAIRE |
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