Signaling stewardship and the value of family in a brand heritage Identity: A cross-cultural study of wineries

Autor:	Nathalie, Spielmann, Allan Discua Cruz, Tyler, Beverly B., Cerrato, Daniele
Rok vydání:	2022
Předmět:	Marketing Family Businesses Settore SECS-P/07 - ECONOMIA AZIENDALE Brand Heritage Identity Signaling Theory Family Businesses Geographic Origin Wine Wine Geographic Origin Brand Heritage Identity Signaling Theory
Zdroj:	Journal of Business Research. 153:35-45
ISSN:	0148-2963
DOI:	10.1016/j.jbusres.2022.08.017
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::40bb94e638f20afff557deff0d395433 https://doi.org/10.1016/j.jbusres.2022.08.017 Zobrazit plný text záznamu Full Text from ScienceDirect