DOĞRUDAN YATIRIM STRATEJİSİ İLE GLOBAL PAZARLARA GİRİŞ

Autor:	Recep Baki Deniz
Jazyk:	turečtina
Rok vydání:	1999
Předmět:	Social doğrudan yatırım global pazar Sosyal
Zdroj:	Volume: 3, Issue: 14 109-112 Öneri Dergisi
ISSN:	1300-0845 2147-5377
Popis:	The increasing importance of global marketing poses opportunities and threats for companies into the 2000s. More and more the world is becoming a global marketplace. When a company does decide to entry into global markets it generally has five majör entry strategy alternatives: exporting, licensing, franchising, joint venture and direct investment. Direct investment represents the greatest degree of commitment and retpıires a greater investment of resources than the other strategies of foreign market entry. In this paper direct investment strategy, which refers to the acquisition of foreign- based fırms and the new ventures abroad, is examined.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::402abed4849c123afc4cfc15557c969f https://dergipark.org.tr/tr/pub/maruoneri/issue/54218/734126 Zobrazit plný text záznamu