PENGARUH SYARIAH MARKETING DAN CITRA PERUSAHAAN TERHADAP KEPUASAN NASABAH JASINDO OTO PADA PT ASURANSI JASINDO SYARIAH KANTOR PEMASARAN MEDAN

Autor:	Azhar Azhar, Rizal Agus, Ivo Mei Utari
Rok vydání:	2020
Předmět:	Economics as a science BP1-253 syariah marketing citra perusahaan kepuasan nasabah Islam HB71-74
Zdroj:	Islamiconomic: Jurnal Ekonomi Islam, Vol 11, Iss 1 (2020)
ISSN:	2541-4127 2085-3696
DOI:	10.32678/ijei.v11i1.161
Popis:	This research entitled Effect of Shariah Marketing and Coorporate Image on Customer Satisfaction JasindoOto At PT Asuransi JasindoSyariah Medan Marketing Office. This research used a quantitative approach which purposed to answer the question about whether there is the influence of sharia marketing and corporate image partially and simultaneously on customer satisfaction. Data was collected by distributing questionnaires with a sample of 74 respondents using multiple linear regression analysis. The research showed that the validity and reliability test are declared valid and reliable. Sharia marketing hypothesis test a positive and significant impact on customer satisfaction, this is evidenced by the significant value of 0.000
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3f9c1865b0a627b888e982a2aba20cd4 https://doi.org/10.32678/ijei.v11i1.161 Zobrazit plný text záznamu