The role of empowering organization capabilities on efficiency of new product development
| Autor: | Reza Aghamousa, Fataneh Alizadeh Meshkani, Hoda Nikakhtar |
|---|---|
| Rok vydání: | 2014 |
| Předmět: |
Food industry
business.industry lcsh:HF5735-5746 media_common.quotation_subject Iran lcsh:Business records management General Business Management and Accounting Marketing mix Structural equation modeling Likert scale Product development Cronbach's alpha Scale (social sciences) New product development Customer satisfaction Quality (business) Business Marketing media_common |
| Zdroj: | Management Science Letters, Vol 4, Iss 3, Pp 443-446 (2014) |
| ISSN: | 1923-9343 1923-9335 |
| Popis: | Article history: Received October 28, 2013 Received in revised format 25 November 2013 Accepted 19 January 2014 Available online January 21 2014 This paper presents an empirical investigation on the effects of empowering organizational capabilities on new product-development efficiency improvement and the proposed study is applied in one of Iranian food producers in city of Tehran, Iran. The study considers seven components including technological capabilities, marketing mix capabilities, capabilities for communication with customers, quality of new products, fast entry to market capabilities, customer satisfaction and economic success. The study designs a questionnaire in Likert scale and distributes it among 384 randomly selected people who regularly use different food products. Cronbach alphas for all components of the survey are within acceptable limits and it confirms the overall questionnaire in terms of various questions. The study has used t-student test as well as structural equation modeling to examine different hypotheses of the survey. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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