Revealing the effect of acculturation process on e-commerce acceptance
| Autor: | Nick Yip, Ewelina Lacka |
|---|---|
| Rok vydání: | 2018 |
| Předmět: |
business.industry
Strategy and Management media_common.quotation_subject 05 social sciences Theory of planned behavior E-commerce Popularity Industrial and Manufacturing Engineering Acculturation Computer Science Applications Management Information Systems Host country Perception 0502 economics and business Industrial relations media_common.cataloged_instance 050211 marketing Technology acceptance model European union business Psychology Social psychology 050203 business & management media_common |
| Zdroj: | Industrial Management & Data Systems. 118:1251-1265 |
| ISSN: | 0263-5577 |
| DOI: | 10.1108/imds-11-2017-0509 |
| Popis: | Purpose The popularity of e-commerce has increased significantly over recent years. However, this growth is not shared by all European Union states. One reason for this discrepancy is culture which impacts on e-commerce acceptance. The purpose of this paper is to reveal the effect of acculturation process on e-commerce acceptance. Design/methodology/approach Structural equation modelling is employed to test three research models: technology acceptance model, theory of planned behaviour model and motivational model. Findings The findings show that attitudes towards e-commerce change in relation to the perception of control and the influence of subjective norms, which impact intentions to use e-commerce before movement to a host country’s culture. However, its effect diminishes after the exposure to the influence of a host culture. Originality/value This is the first study to demonstrate the existence of the effect of acculturation process on mingling and migrating consumers and their changing attitudes towards e-commerce acceptance. |
| Databáze: | OpenAIRE |
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