| Autor: |
V.P. Leonova, V.A. Vishnyakova, O.S. Kuljamina |
| Rok vydání: |
2018 |
| Předmět: |
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| Zdroj: |
Scopus-Elsevier |
| ISSN: |
1108-2976 |
| Popis: |
The relevance of the study is namely determined by the need of modern methods of product promotion form special semantic fields in the areas of information systems that anticipate the possible "remorse" of the consumer. In this regard, the article is aimed at modern marketing technologies that affect more and more areas of our lives. The general method of the study is a economic analysis in conjunction with the synthesis on the basis of empirical knowledge obtained from the studies on the related topics. The article reveals the economic situation when economic entities consuming goods and services at the free market are not always satisfied with the results of transactions. The results of the article examine the levels of consumer influence in diverse social and information networks, the formation of the semantic field of network users and the factors affecting the organization of cognitive distortion of consumers. The materials of the article are of practical value for specialists in economic sciences and marketing research. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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