| Popis: |
This article reflects the transformation of the consumer market in Russia and the formation of strategies for the development of companies at various stages of their existence. Foreign experience is considered, assessment and comparison of sales and promotion strategies with domestic market players is carried out. The most successful strategies in the grocery market have been identified. Conclusions are made about the extremely low implementation of this business tool in domestic companies, arguments are made about the need for massive implementation of strategies by all large and medium-sized manufacturers with a focus on the consumer and fixing their brand in his mind. |
