College Students’ Digital Media Preferences for future HPV Vaccine Campaigns
| Autor: | Alexis Koskan, Deborah L. Helitzer, Kenny Silvestro, Alison Cantley, Rina Li |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: |
Health Knowledge
Attitudes Practice Universities Alphapapillomavirus Article Digital media Social media 03 medical and health sciences Young Adult 0302 clinical medicine Qualitative research Surveys and Questionnaires Medicine Humans 030212 general & internal medicine Papillomavirus Vaccines Students Health communication Papillomaviridae HPV vaccine Human papillomavirus (HPV) Medical education Internet Cancer prevention business.industry Infographic Papillomavirus Infections Vaccination Public Health Environmental and Occupational Health Patient Acceptance of Health Care College Popularity Oncology 030220 oncology & carcinogenesis Immunization Health information business |
| Zdroj: | Journal of Cancer Education |
| ISSN: | 1543-0154 0885-8195 |
| Popis: | In the USA, although college-aged populations are at the greatest risk for initial infection with human papillomavirus (HPV), they are one of the age-based populations with lower HPV vaccine rates, largely due to their lack of perceived need to vaccinate against HPV. Health communication campaigns can help address this perception. This research identifies college students’ preferred digital media channels for future HPV vaccine communication campaigns. We conducted qualitative small group interviews with 28 students from one large southwestern university. We used an inductive approach to hand-code interview transcripts, develop a coding structure, and analyze themes that emerged from the data. More than half of the study participants had never heard of the HPV vaccine before participating in a small group interview. When asked how they prefer to receive information about the vaccine, students more often recommended creating educational videos featuring healthcare providers and other college students and sharing them on YouTube. Some students recommended creating and posting health information memes and infographics to Instagram to disseminate the most critical information students need to make an informed decision to receive the vaccine. Given the prominent role of social media and the popularity of video-sharing and image-sharing sites, health educators and communicators should utilize these technologies to promote the HPV vaccine, a cancer prevention resource. |
| Databáze: | OpenAIRE |
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