Unlawful advertising in the spotlight : complaints as a control mechanism

Autor:	Priscila Chalá
Jazyk:	angličtina
Rok vydání:	2015
Předmět:	Comunicación [Materias Investigacion] Stereotipes Communication media_common.quotation_subject Woman Sexism Unlawful advertising Stereotype Psychology Humanities media_common Complaints
Zdroj:	Dadun. Depósito Académico Digital de la Universidad de Navarra instname
ISSN:	1999-2009
Popis:	Using quantitative analysis, complaints received by the Observatorio de la Imagen de las Mujeres (Monitoring Centre for the Portrayal of Women) during the period of 1999-2009 have been studied. This is with the objective of understanding the evolution of content that has been classified as unlawful advertising in the framework of article 3 of the General Advertising Law, 10 reports have been examined. The results show that in the Spanish advertising domain, the use of the female stereotype as an object is no longer a recurring element; however, sexism maintains its presence through other criteria that also trigger complaints.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3bf8f3e7f2938f462ef5562946f00baf https://hdl.handle.net/10171/38057 Zobrazit plný text záznamu