Effect of warning placement on the information processing of college students reading an OTC drug facts panel
| Autor: | Archita H. Bhansali, Shivani K. Mhatre, Darshan S. Sangani, Sujit S. Sansgiry |
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| Rok vydání: | 2018 |
| Předmět: |
Adult
Male Adolescent Universities media_common.quotation_subject Applied psychology Nonprescription Drugs Young Adult 03 medical and health sciences Cognition 0302 clinical medicine Reading (process) 0502 economics and business Humans Statistical analysis 030212 general & internal medicine Product (category theory) Students Drug Labeling media_common CHREST 05 social sciences Public Health Environmental and Occupational Health Information processing Test (assessment) Comprehension Cross-Sectional Studies Reading Female 050211 marketing Psychology |
| Zdroj: | Journal of American College Health. 66:237-245 |
| ISSN: | 1940-3208 0744-8481 |
| Popis: | OBJECTIVE To compare three over-the-counter (OTC) Drug Facts panel versions for information processing optimization among college students. PARTICIPANTS University of Houston students (N = 210) participated in a cross-sectional survey from January to May 2010. METHODS A current FDA label was compared to two experimental labels developed using the theory of CHREST to test information processing by re-positioning the warning information within the Drug Facts panel. Congruency was defined as placing like information together. Information processing was evaluated using the OTC medication Label Evaluation Process Model (LEPM): label comprehension, ease-of-use, attitude toward the product, product evaluation, and purchase intention. RESULTS Experimental label with chunked congruent information (uses-directions-other information-warnings) was rated significantly higher than the current FDA label and had the best average scores among the LEPM information processing variables. CONCLUSION If replications uphold these findings, the FDA label design might be revised to improve information processing. |
| Databáze: | OpenAIRE |
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