Social Media Use Among Foot and Ankle Orthopedic Surgeons
| Autor: | Gregory P. Guyton, Garret Garofolo-Gonzalez, Jordan B. Pasternack, Adam Bitterman, Cesar Iturriaga |
|---|---|
| Rok vydání: | 2022 |
| Předmět: |
030222 orthopedics
medicine.medical_specialty patient satisfaction business.industry Brand awareness social media Article Digital media physician ratings online patient ratings lcsh:RD701-811 03 medical and health sciences 0302 clinical medicine medicine.anatomical_structure Patient satisfaction lcsh:Orthopedic surgery Orthopedic surgery medicine Physical therapy Social media 030212 general & internal medicine Ankle business Foot (unit) |
| Zdroj: | Foot & Ankle Orthopaedics Foot & Ankle Orthopaedics, Vol 6 (2021) |
| ISSN: | 2473-0114 |
| Popis: | Background: Digital media is an effective tool to enhance brand recognition and is currently referenced by more than 40% of orthopedic patients when selecting a physician. The purpose of this study was to evaluate the use of social media among foot and ankle (F&A) orthopedic surgeons, and the impact of that social media presence on scores of a physician-rated website (PRW). Methods: Randomly selected F&A orthopedic surgeons from all major geographical locations across the United States were identified using the AAOS.org website. Internet searches were then performed using the physician’s name and the respective social media platform. A comprehensive social media use index (SMI) was created for each surgeon using a scoring system based on social media platform use. The use of individual platforms and SMI was compared to the F&A surgeon’s Healthgrades scores. Descriptive statistics, unpaired Student t tests, and linear regression were used to assess the effect of social media on the PRW scores. Results: A total of 123 board-certified F&A orthopedic surgeons were included in our study demonstrating varying social media use: Facebook (48.8%), Twitter (15.4%), YouTube (23.6%), LinkedIn (47.9%), personal website (24.4%), group website (52.9%), and Instagram (0%). The mean SMI was 2.4 ± 1.6 (range 0-7). Surgeons who used a Facebook page were older, whereas those using a group website were younger ( P < .05). F&A orthopedic surgeons with a YouTube page had statistically higher Healthgrades scores compared to those without ( P < .05). Conclusion: F&A orthopedic surgeons underused social media platforms in their clinical practice. Among all the platforms studied, a YouTube page was the most impactful social media platform on Healthgrades scores for F&A orthopedic surgeons. Given these findings, we recommend that physicians closely monitor their digital identity and maintain a diverse social media presence including a YouTube page to promote their clinical practice. Level of Evidence: Level IV. |
| Databáze: | OpenAIRE |
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