Competitive employer positioning through career path analysis: the case of the Swiss nursing sector
| Autor: | Remo Aeschbacher, Véronique Addor |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: |
Public Administration
Working conditions Employer positioning Nursing Health administration Competition (economics) 03 medical and health sciences Types of institutions 0302 clinical medicine Leverage (negotiation) Health care Employer branding medicine Humans Attrition 030212 general & internal medicine Workplace Non-profit organisations lcsh:R5-920 030504 nursing Career Choice business.industry Nurse lcsh:Public aspects of medicine Research Public Health Environmental and Occupational Health Health services research Home-care lcsh:RA1-1270 medicine.disease Turnover Hospitals Human resource management Business Comparative study lcsh:Medicine (General) 0305 other medical science Switzerland |
| Zdroj: | Human Resources for Health Human Resources for Health, Vol 19, Iss 1, Pp 1-13 (2021) |
| ISSN: | 1478-4491 |
| Popis: | BackgroundThe global shortage of nurses has caused strategic employer positioning and strengthened employer branding to become progressively relevant addressing the increased competition in the recruitment of nurses. This study provides competition-oriented strengths-and-weaknesses profiles for nurse attraction and attrition for the major types of healthcare institutions to advise on competitive employer positioning.MethodsWe applied bivariate weighted logistic regressions with cluster-adjusted standard errors to evaluate 4844 employer changes of 3011 nurses participating in thenurses at workstudy, whereby the reasons to quit (RQs) acted as both predictors of the former and the follow-up type of employer. For each employer type, we introduce a coordination system allocating each workplace criterion along its push and implicit pull characteristics, given through the specific odds ratios, to derive different strategic implications for an organisation’s competitive nurse recruitment.ResultsDepending on the employer type, workplace criteria were variously acting as push or pull factors in nurses’ career decisions.ConclusionsNurses’ career choices are affected by experienced and presumed workplace characteristics associated with specific employer types. Becoming aware of these associations and experiences, employers should leverage workplace criteria with relatively strong pull or/and weak push characteristics by intensified communication measurements and criteria with relatively weak pull or/and strong push characteristics should be enhanced to a competitive level. |
| Databáze: | OpenAIRE |
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