Heavy Sexual Content Versus Safer Sex Content: A Content Analysis of the Entertainment Education Drama Shuga
| Autor: | Peter Ngure, Nancy Achieng’ Booker, Ann Neville Miller |
|---|---|
| Rok vydání: | 2016 |
| Předmět: |
Safe Sex
Health (social science) Sexual Behavior Poison control 050801 communication & media studies 050109 social psychology Sex Education Computer security computer.software_genre Suicide prevention law.invention Condoms 0508 media and communications Condom law Injury prevention Humans 0501 psychology and cognitive sciences Communication 05 social sciences Human factors and ergonomics Kenya Sexual intercourse Content analysis Television Psychology Social psychology computer Drama |
| Zdroj: | Health communication. 31(12) |
| ISSN: | 1532-7027 |
| Popis: | Extremely popular with Kenyan youth, the entertainment-education drama Shuga was designed with specific goals of promoting condom use, single versus multiple sexual partners, and destigmatization of HIV. Almost as soon as it aired, however, it generated controversy due to its extensive sexual themes and relatively explicit portrayal of sexual issues. To determine how safer sex, antistigma messages, and overall sexual content were integrated into Shuga, we conducted a content analysis. Results indicated that condom use and HIV destigmatization messages were frequently and clearly communicated. Negative consequences for risky sexual behavior were communicated over the course of the entire series. Messages about multiple concurrent partnerships were not evident. In addition, in terms of scenes per hour of programming, Shuga had 10.3 times the amount of sexual content overall, 8.2 times the amount of sexual talk, 17.8 times the amount of sexual behavior, and 9.4 times the amount of sexual intercourse as found in previous analysis of U.S. entertainment programming. Research is needed to determine how these factors may interact to influence adolescent viewers of entertainment education dramas. |
| Databáze: | OpenAIRE |
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