Effects of cultural background on internet buying behaviour

Autor:	Constantinides, Efthymios, Lorenzo, Carlota, MIGUEL-ANGEL GOMEZ-BORJA, Geurts, Peter, Psaila, G., Wagner, R.
Přispěvatelé:	NIKOS Department for Entrepreneurship, Strategy, and Innovation Management
Jazyk:	angličtina
Rok vydání:	2008
Předmět:	Digital marketing business.industry Vendor Marketing strategy Outcome (game theory) Online advertising Cultural differences Cultural diversity Internet marketing The Internet Convergence (relationship) Marketing Buying behaviour business Psychology Web experience Web marketing
Zdroj:	E-Commerce and Web Technologies ISBN: 9783540857167 EC-Web ResearcherID E-Commerce and Web Technologies: 9th International Conference, EC-Web 2008, Proceedings, 114-123 STARTPAGE=114;ENDPAGE=123;TITLE=E-Commerce and Web Technologies
ISSN:	0302-9743
Popis:	The article identifies the combined influence of the Web Experience (or online experience) components on the online consumer's behaviour from three different angles: (1) The relative importance of the online experience factors in choosing an online vendor, (2) the actual effect of these factors on the vendor choice and (3) the influence of personal and behavioural characteristics on the virtual shopping behaviour. The results identify early symptoms of an emerging behavioural convergence among Internet users of different cultures and nationalities, suggesting that cultural and behavioural differences in the physical world could have limited influence on people's behaviour in the virtual marketplace. This outcome could suggest the emergence of a global virtual village, an issue worth of further scholastic research but also an issue of particular importance for global Web vendors and web site designers.
Databáze:	OpenAIRE
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