Behavioural patterns in Mediterranean-style drinking: Generation Y preferences in alcoholic beverage consumption
| Autor: | Diego Begalli, Marco Boeri, Roberta Capitello, Lara Agnoli, Riccardo Scarpa |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2018 |
| Předmět: |
0301 basic medicine
Consumption (economics) Generation y Mediterranean climate Economics and Econometrics 030109 nutrition & dietetics Socialization Latent class modelling General Social Sciences Generation Y Mediterranean-style drinking Alcoholic beverages consumption Latent class modelling Italy Generation Y Alcoholic beverage consumption Latent class model Style (sociolinguistics) 03 medical and health sciences Geography Italy Alcoholic beverages consumption Socioeconomics Mediterranean-style drinking Applied Psychology Consumer behaviour |
| Zdroj: | Journal of behavioral and experimental economics, 2018, Vol.75, pp.117-125 [Peer Reviewed Journal] |
| Popis: | The received wisdom is that patterns of alcohol consumption in Mediterranean countries are healthier than in northern European counterparts. However, recent surveys highlight the growing tendency by younger generations to change drinking-style. This increases the concern over adoption of unhealthy consumption behaviours that might be carried over in later age. What remains unexplored are the details of these emerging consumption patterns. The objective of this paper is to cast some light on these phenomena using stated choice data. This study quantitatively explores consumption contexts and links them to characteristics of young Italians. Data collected from a questionnaire completed by 556 respondents are used to estimate a Latent Class Model. Results reveal the existence of eight distinct consumption patterns, some of them far from the Mediterranean tradition. Socialization is the main motivation for alcohol consumption. Consumption of wine, the traditional Mediterranean drink, appears to be in the process of being re-discovered and re-appreciated. |
| Databáze: | OpenAIRE |
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