Consumer ethnocentrism in transitional economies: Evidence from Serbia
| Autor: | Slobodan Miladinovic, Milos Parezanin, Dragana Kragulj |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2017 |
| Předmět: |
Economic nationalism
Ethnocentrism student ethnocentrism Consumer ethnocentrism 05 social sciences consumer lcsh:HM401-1281 The Republic language.human_language Politics Transitional economies lcsh:Sociology (General) Economy 0502 economics and business Development economics language CETSCALE Political climate 050211 marketing Business Serbian Serbia 050203 business & management |
| Zdroj: | Sociološki Pregled, Vol 51, Iss 1, Pp 59-79 (2017) |
| ISSN: | 2560-4880 0085-6320 |
| Popis: | This paper explores consumer ethnocentrism of young people among student population in the Republic of Serbia. The aim of the research is to examine whether there has been a growth in the level of consumer ethnocentrism among young people in Serbia given the increasingly adverse demographic and economic situation as well exceptional political turbulences in the country. The research was conducted by surveying students at the University of Belgrade by applying the CETSCALE and factor analysis techniques. The obtained values of the CETSCALE indicate that consumer ethnocentrism is within the limits of moderate, but it shows a slight increasing trend compared to the previous research. Three sets of factors are recognized: ethical ethnocentrism, economic patriotism and radical consumer ethnocentrism. The factors indicate that different intertwined motives influence young people's choice to buy local products. Preferences of young Serbian towards buying local products are the result of socio-economic environment, as well as a current political climate in Serbia. |
| Databáze: | OpenAIRE |
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