Consumer Buying Behavior: The Multicultural Influence in the Philippines
| Autor: | Dr. Fermin G. Castillo, Jr. |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2023 |
| Předmět: | |
| DOI: | 10.5281/zenodo.7648081 |
| Popis: | By studying the consumer buying behavior of customer, the marketers are able to find innovative and creative solutions in dealing with their target market. Understanding their wants and needs are just the first step of the process that leads to buying decision to brand loyalty. This paper provides an insight on the consumer buying behavior the Filipino style as influence by colonial and foreign consumerism. Philippines is a unique county because of its rich heritage and influence by many foreign imperialism. The study of consumer behavior helps businesses and organizations to improve their current marketing strategies by applying new and unique selling proposition. Filipino style remains to be a very challenging task to marketers because they are intelligent consumer who wants more value for their money and more savings at the end of the transaction {"references":["Anderson, Erin, Coughlan Anne T., et al (2006). Marketing Channel. 7th Ed. Pearson, Prentice Hall, ISBN 0-13- 191346-8","Andersen, James C., and Narus, James A. (2004). Business Marketing Management. 2nd Ed. Upper Saddle River, NJ: Prentice Hall","Breenan, Ross; Louse E. Canning, and Raymond McDowell (2007). Business to Business Marketing. Thousand Oaks, CA: Sage.","Castillo, Fermin Jr. (2009). Consumer Behavior: The Unique Filipino Way. 15 APQO Conference, Mexico.","Dall'Olmo Riley, F., Ehrenberg, ASC., Castleberry, SB., Barwise TP., and Barnard NR.(1997). The Variability of Attitudinal Repeat-Rates. International Journal of Research in Marketing 14 (No. 5), 437–450.","Kaden, Robert J. (2006). Guerilla Marketing Research: Marketing Techniques That Can Help Any Business Make More Money. ISBN 0-7494-4899-7"]} |
| Databáze: | OpenAIRE |
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