| Popis: |
The case is about an engineering graduate Archana turning out to be a top food blogger and YouTuber. The brand Hebbars Kitchen has become one of the top 1% most performer consistently from the last 4-5 five years. The case discusses how the blogger has started and evolved to be a go to channel for home makers, Batchelors, students, food artists who likes recipes from Indian Cuisine. The case covered the story, analytics, video styling, WoWs, Challenges, Planning, Product and Market Segmentation, Future prospects of the Hebbars Kitchen YouTube Channel. |
