Effects of Innovation Strategy on Firm Performance: A Study Conducted on Manufacturing Firms in Turkey

Autor:	Ahu Tuğba Karabulut
Přispěvatelé:	Şener, Sefer, Saridogan, Ercan, Staub, S, Bölüm Yok
Rok vydání:	2015
Předmět:	Financial performance Turkey Turkish Business process Manufacturing Firms language.human_language Firm Performance language Manufacturing firms General Materials Science Business Marketing Innovation Strategy Industrial organization
Zdroj:	Procedia - Social and Behavioral Sciences. 195:1338-1347
ISSN:	1877-0428
DOI:	10.1016/j.sbspro.2015.06.314
Popis:	World Conference on Technology, Innovation and Entrepreneurship -- MAY 28-30, 2015 -- Istanbul, TURKEY WOS: 000380509900158 The purpose of this study is to explore the effects of innovation strategy on the firm performance. This study was conducted on manufacturing firms in Istanbul in Turkey. Factor analyses and multiple regression analyses were conducted to the data compiled by questionnaires. The innovation strategy explains financial performance more than other dimensions of firm performance. It can be concluded that the innovation strategy of Turkish manufacturing firms leads them to improve their financial performance. Also, the innovation strategy leads these firms to improve their customer performance, internal business processes performance and learning and growth performance. (C) 2015 The Authors. Published by Elsevier Ltd.
Databáze:	OpenAIRE
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