Social media management in the traveller's customer journey: an analysis of the hospitality sector
| Autor: | Lala Hu, Mirko Olivieri |
|---|---|
| Rok vydání: | 2020 |
| Předmět: |
Digital marketing
business.industry social media 05 social sciences Geography Planning and Development hospitality Advertising Destinations customer journey traveller's customer journey Hospitality Tourism Leisure and Hospitality Management 0502 economics and business digital marketing Settore SECS-P/08 - ECONOMIA E GESTIONE DELLE IMPRESE 050211 marketing Social media Business Decision process Media content 050212 sport leisure & tourism |
| Zdroj: | Current Issues in Tourism. 24:1768-1779 |
| ISSN: | 1747-7603 1368-3500 |
| DOI: | 10.1080/13683500.2020.1819969 |
| Popis: | In hospitality, consumers rely on social media during the purchase decision process, e.g. to search for information, compare alternative destinations and share media content of their travel experie... |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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