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Social media has emerged as a powerful tool for disseminating health information, offering cost-effective opportunities for information access and engagement. With the increasing need to raise awareness about health issues and promote healthy lifestyles, leveraging social media platforms has become crucial. This study focuses on the utilization of social networking platforms for disseminating information on World Health Day 2023, aiming to explore its potential benefits and drawbacks. Methods: The study employed a qualitative research design and included social networking platforms such as Facebook, Twitter, Instagram, YouTube, and TikTok. Data collection was conducted by considering social media posts from 01/04/2023 to 14/04/2023. Inclusion criteria encompassed platforms commonly used for health-related information dissemination, public accounts promoting health-related information, and platforms used for disseminating World Health Day- related content. Exclusion criteria excluded private accounts and platforms not commonly used for health- related information dissemination. Results: The study conducted a content analysis to categorize the content based on themes, topics, and types of messaging. Quantitative analysis methods, including descriptive statistics and regression analysis, were used to explore relationships between content types and indicators of engagement. Qualitative analysis provided a deeper understanding of the messages and themes conveyed through different media forms. The study found that images were the most widely shared content type, followed by videos, links, tweets, and gifts. The World Health Organization (WHO) had the highest number of subscribers across Twitter, Instagram, and Facebook, followed by UNICEF and the United Nations. Facebook had the largest number of subscribers among the organizations. Twitter was the most utilized platform for sharing information, followed by Facebook. Instagram exhibited the highest level of engagement. Conclusion: This study sheds light on the utilization of social networking platforms for disseminating health-related information on World Health Day 2023. The findings suggest the effectiveness of images in capturing audience attention and the significant online presence of organizations like WHO and the United Nations. The study also highlights the growing influence of newer platforms like Instagram. The insights gained from this research provide recommendations for improving the use of social media in future health promotion efforts, emphasizing the importance of collaboration among influencers and policy development to enhance global healthcare awareness. |
