Autor:	Wang, Qing, Morhart, Felicitas, Griesser, Simone
Rok vydání:	2022
DOI:	10.5281/zenodo.7075012
Popis:	Digital technology including social media challenge fundamental premises of luxury brands including exclusivity, status, authenticity, and sensory experiences. Digital luxury experiences differ from their offline counterparts and brought forward terms like "webmosphere" or "luxemosphere" indicating new approaches. Little is known about the underlying mechanisms manifested in these new phenomena. + ID der Publikation: hslu_89020 + Art des Beitrages: Moderation + Veranstalter: Association of Consumer Research + Sprache: Englisch + Letzte Aktualisierung: 2022-09-13 14:41:49
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::379d842abcc003afea40a97fead80721 Zobrazit plný text záznamu