Green banking initiatives: a qualitative study on Indian banking sector
| Autor: | Meenakshi Sharma, Akanksha Choubey |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: |
Economics and Econometrics
Indian banking sector media_common.quotation_subject Geography Planning and Development 0211 other engineering and technologies 02 engineering and technology 010501 environmental sciences Management Monitoring Policy and Law Green banking initiatives 01 natural sciences Article Green economy Body of knowledge Brand image Green brand image 021108 energy Marketing Green banking 0105 earth and related environmental sciences media_common Sustainable development Banking sector Conceptual model Corporate social responsibility Business Green trust Qualitative research |
| Zdroj: | Environment, Development and Sustainability |
| ISSN: | 1573-2975 1387-585X |
| Popis: | The environmental concern is on rise in all types of business; however, banking assumes a special niche due to its ability to influence the economic growth and development of the country. The present study proposes conceptual model of Green banking initiatives and studies the impact of three Green banking initiatives, viz. green products development, green corporate social responsibility and green internal process on two possible outcomes, viz. Green brand image and Green trust. The study is qualitative in nature comprising of semistructured in-depth interviews conducted with 36 middle- to senior-level managers of twelve public and private Indian banks. Banking sector can play a crucial role in greening the banking system by enhancing the availability of finance and serve the needs of a “green economy”. The findings of the study revealed that 63% of the total respondents were of view that their bank indulges in development of several green banking products and services, 53% of the bankers said that their bank incorporates green internal processes in their daily activities, and 78% respondents said that their bank undertakes several green corporate social responsibility initiatives. This investigation further highlights that more than 60% respondents believed that Green banking initiatives have positive role in restoring customer trust through enhanced Green brand image. With dearth of studies on green banking in India, the present qualitative study contributes to the body of knowledge and paves way for future research in green banking for sustainable development. |
| Databáze: | OpenAIRE |
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