| Popis: |
The natural way of living whole enhances the eco-friendly in that nature. We haveto upkeep the natural as it provides everyone we processing in the earth. In themodern era of globalization, it is become challenging to keep the customers as wellas consumers in the fold and even keep our natural environment safe and that is thebiggest need of the time. Environment pollution is buzzwords in today of on safebusiness environment. The customer is also aware of the environment issue likeglobal warming, etc.. Recently the climate change issue has come to the forefront.Climate change is global warming. It is the threat to social and economic stable and sustainable human essence. There is no doubt that climate change affects thefundamental requirement for health – clean air, safe drinking of water, sufficientgreen food and secured level of the environment. The paper described the currentCentro of the Indian market and explored the challenge and opportunities businesshave with the green market, why companies are adopting it and future of greenmarketing and conclusions that green marketing is summing that will continuousgrow in both put into practice and insist. |
