Investigating the effect of emotional and social stimulants of store atmosphere and prices on the customers' satisfaction and loyalty
| Autor: | Jalal Khorram, Alireza Mosayebi, Seyyed Hamid Khodadad Hosseini |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2013 |
| Předmět: |
media_common.quotation_subject
lcsh:HF5735-5746 Advertising Price lcsh:Business records management Affect (psychology) General Business Management and Accounting Customers' satisfaction Purchasing Loyalty business model Competition (economics) Product (business) Emotional stimulants Loyalty Perception Store atmosphere Social stimulants Customer satisfaction Business Marketing media_common |
| Zdroj: | Management Science Letters, Vol 3, Iss 6, Pp 1521-1528 (2013) |
| ISSN: | 1923-9343 1923-9335 |
| Popis: | Article history: Received January 22, 2013 Received in revised format 26 April 2013 Accepted 20 May 2013 Available online May 28 2013 Nowadays, it is impossible for retailers to establish a competitive and successful store in the marketplace through making a distinction in the outer facades of their stores, altering the pricing system, and diversifying the products offered in the store, due to the intense competition emerged in retailing markets. This leads the retailing markets to a new concept of marketplace, which is called “teaser retailing”. In this research, we first explain some related variables such as emotional and social stimulants, emotional-perceptual indicators, price of product, customer satisfaction, and customer loyalty. Then we investigate the impact of emotional and social stimulants and price of products on emotional-perceptual indicators as well as the relationship between emotional-perceptual indicators and customer satisfaction, and finally the relationship between customer satisfaction and his/her loyalty. The first hypothesis was associated with the effect of the store emotional stimulants on emotional-perceptual indicators and it was not confirmed. After investigation of the second hypothesis, it was cleared that the store social stimulants affects the buyer's emotional-perceptual indicators in purchasing point. On the other hand, the third hypothesis indicated that price of products affects the buyer's emotionalperceptual indicators in purchasing point. The fourth hypothesis indicated that emotionalperceptual indicators affect the customer satisfaction, and finally the fifth one indicated that the customer satisfaction leads to his/her loyalty. © 2013 Growing Science Ltd. All rights reserved. |
| Databáze: | OpenAIRE |
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