| Popis: |
Chapter 11 highlights 10 key elements that will help you succeed when measuring the user experience. First, make the data come alive for your stakeholders by encouraging the team to observe user sessions and taking advantage of video clips. Second, don’t wait to be asked to measure—start off with something small and manageable and then work your way up toward more complicated research. Third, measurement is less expensive than you think, often less than a traditional usability evaluation. Limited budgets aren’t a valid excuse anymore for not measuring. Fourth, it is important to plan ahead when collecting any metrics. Fifth, it’s essential to benchmark the user experience of your product. Sixth, explore your data by looking for patterns or trends that are not so obvious and slicing and dicing your data in different ways. Seventh, UX professionals must speak the language of business to truly make an impact. Eighth, show the amount of confidence you have in your results through confidence intervals and statistical tests. Doing so will lead to smarter decisions and help enhance your credibility. Ninth, don’t misuse metrics by using metrics where none are needed, presenting too much data at once, measuring too much at once, or over-relying on a single metric. Finally, simplify your presentation by keeping the message as simple as possible. Avoid jargon, focus on the key message, and develop a story for each main point. |
