Marketing the Gastrointestinal Practice: Strategic Considerations
| Autor: | Eric N. Berkowitz |
|---|---|
| Rok vydání: | 2006 |
| Předmět: |
Marketing of Health Services
Referral sources Actuarial science business.industry Gastroenterology Health Care Costs Planning Techniques United States Competition (economics) Value (economics) Health care Practice Management Medical Humans Medicine sense organs Marketing business health care economics and organizations Reimbursement Quality of Health Care |
| Zdroj: | Gastrointestinal Endoscopy Clinics of North America. 16:657-669 |
| ISSN: | 1052-5157 |
| DOI: | 10.1016/j.giec.2006.08.005 |
| Popis: | The health care marketplace is changing rapidly with increasing competition, changing reimbursement, and greater shifting of cost to patients making them more price sensitive. To be financially viable, the successful gastrointestinal practice must be more market responsive in its approach to planning, develop a unique advantage that will be of value to referral sources, and understand how customers evaluate alternative competing practices. This article focuses on these elements of practice success. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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