Does It Pay to Be Green? The Case of French Ski Resorts
| Autor: | Hélène Michel, Elisabeth Robinot, Olga Goncalves |
|---|---|
| Přispěvatelé: | Université de Perpignan Via Domitia (UPVD), ESG-UQAM, Université du Québec à Montréal = University of Québec in Montréal (UQAM), Institut de Recherche en Gestion et en Economie (IREGE), Université Savoie Mont Blanc (USMB [Université de Savoie] [Université de Chambéry]), Grenoble Ecole de Management |
| Rok vydání: | 2016 |
| Předmět: |
environmental strategies
firms’ performance Operational performance Truncated regression model 05 social sciences Geography Planning and Development environmental investments Transportation Sample (statistics) Environmental economics organization’s performance ski resorts Tourism Leisure and Hospitality Management 0502 economics and business Data envelopment analysis [SHS.GESTION]Humanities and Social Sciences/Business administration Business Environmental strategy Marketing 050203 business & management 050212 sport leisure & tourism |
| Zdroj: | Journal of Travel Research Journal of Travel Research, SAGE Publications, 2015, 55 (7), pp.889-903. ⟨10.1177/0047287515601238⟩ |
| ISSN: | 1552-6763 0047-2875 |
| DOI: | 10.1177/0047287515601238 |
| Popis: | International audience; This article aims to measure the influence of two environmental strategies: “concerned citizen” and “proactive” strategies on firms’ performance. A two-step data envelopment analysis (DEA) procedure is therefore used on a sample of 38 French ski resorts. First, the DEA method is used to evaluate ski resorts’ operational performance. Second, the impact of environmental strategies on their performance is analyzed via a bootstrapped truncated regression model. Contrary to findings of current studies, these results show that a “proactive” environmental strategy is not more positively correlated with firms’ performance than a “concerned citizen” strategy. The research highlights an inflection point on the correlation between environmental strategy and organization’s performance. By clarifying which green initiatives lead to performance improvements, this study helps managers defining their most advantageous environmental investments. |
| Databáze: | OpenAIRE |
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