European airlines' strategic responses to the COVID-19 pandemic (January-May, 2020)
| Autor: | Sascha Albers, Volker Rundshagen |
|---|---|
| Rok vydání: | 2020 |
| Předmět: |
Strategic planning
Coronavirus disease 2019 (COVID-19) Pandemic Aviation business.industry Economics Strategy and Management COVID-19 Crisis response Transportation Crisis management Management Monitoring Policy and Law Article Europe Economy Content analysis Political science Retrenchment business State aid Law Airline strategy |
| Zdroj: | Journal of air transport management Journal of Air Transport Management |
| ISSN: | 1873-2089 0969-6997 |
| Popis: | This paper analyzes airline reactions to the COVID-19 crisis in the spring months of 2020 along the typical crisis response strategies of retrenchment, persevering, innovating, and exit. Based on the content analysis of 148 news items filtered from a daily aviation industry newsletter published during the unfolding of the crisis in Europe (from January 6 to June 2), the paper specifies and differentiates European airlines’ strategic responses, outlines key implications for the post-COVID-19 competitive landscape, and raises attention points for managers and policy makers. Highlights • Analyzes European airlines strategic reactions to the COVID-19 pandemic. • Differentiates and specifies European airlines responses along retrenchment, persevering, innovating and exit strategies. • Governments might act as change agents; preventing the collapse of large carriers, but hindering efficient decision-making. • Suggests impact on business model convergence; network carrier and low-cost carrier propositions likely drift apart again. • Suggests cementation of industry structures; the consolidation that was underway is halted at least temporarily. |
| Databáze: | OpenAIRE |
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