A yield management model for five-star hotels: Computerized and non-computerized implementation
| Autor: | Murat Emeksiz, Orhan Icoz, Dogan Gursoy |
|---|---|
| Přispěvatelé: | Anadolu Üniversitesi, Turizm ve Otelcilik İşletmeciliği Yüksekokulu, Emeksiz, Murat |
| Rok vydání: | 2006 |
| Předmět: |
Financial performance
Computer science business.industry Strategy and Management Yield (finance) Capacity And Demand Management Yield Management Star (graph theory) Industrial engineering Hospitality industry Tourism Leisure and Hospitality Management Full service Revenue Operations management Strategic management Yield management business Computerized Yield Management System Strategic Management |
| Zdroj: | International Journal of Hospitality Management. 25:536-551 |
| ISSN: | 0278-4319 |
| DOI: | 10.1016/j.ijhm.2005.03.003 |
| Popis: | The purpose of this study was to propose an enhanced yield management (YM) model that was developed based on the previous models and to test the applicability on five-star lodging properties in Turkey to identify the related problems. The proposed model overcomes some of the limitations of previous ones. It was specifically developed for full service, upscale hotels, namely for five-star lodging properties with or without a computerized yield management system (CYMS). Examination of the actual implementation stages provided useful insight in determining the applicability and the problems related to the application of the model. Findings indicted that the proposed YM model can be used by all upscale properties (with or without a CYMS) to manage their revenue and yield. Findings suggested that the application of the model is likely to improve the operational and financial performance for both type of properties. © 2005 Elsevier Ltd. All rights reserved. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|
Full Text from ScienceDirect