The perception of respondents of intelligent packaging in Slovakia as ecological innovations
| Autor: | Martina Nosáľová, Ana Dopico, Erika Loučanová, Ján Parobek |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2019 |
| Předmět: |
o32
o31 Economics and Econometrics Strategy and Management media_common.quotation_subject Supply chain 0211 other engineering and technologies Active packaging 5311.05 Marketing (Comercialización) 02 engineering and technology 010501 environmental sciences 01 natural sciences Regional economics. Space in economics Perception ecological innovations 021108 energy Business and International Management Business management HB71-74 0105 earth and related environmental sciences media_common Ecology intelligent packaging innovation Economics as a science Kano model HT388 Business Consciousness Finance |
| Zdroj: | Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice, Vol 29, Iss 1, Pp 58-67 (2019) |
| DOI: | 10.2478/sues-2019-0004 |
| Popis: | The research of new active and intelligent features has shown huge potential to optimise the supply chain and enhance consumer consciousness of food utilisation. The paper deals with the evaluation of the perception of intelligent packaging in Slovakia as ecological innovations through the Kano model. It focuses on to analysis the perception of different intelligent packaging features. The results indicate that customers‟ awareness of intelligent packaging is still at a very low level in Slovakia. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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