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The study was designed to assess consumer preference and consumer satisfaction in regard to purchase of meat. The required primary data were collected purposively from 80 households during February to March 2008 in Mymensingh town. The major findings were that the male consumers expressed their ‘high preferences” towards major types of meats such as indigenous poultry (55%), beef (53%), mutton (37%), broiler (35%), pigeon (20%) and duck (10%). Out of 120 female members 54% expressed “high preference” towards beef followed by indigenous poultry (46%), broiler (41%), mutton (34%), pigeon (24%) and duck (8%). The factors which influence positively the buying decision of meat items are: Contain high quality protein, liked by most members, since costly these must be good, these are tasteful, availability throughout the year, easy to cook, and prestigious. Respondents of all religious groups were highly dissatisfied about the price of beef and mutton and for other types of meat they were less satisfied about price. For quality, freshness, fat content and purity they were also less satisfied. It indicates that though people like meat more compare to fish but they were dissatisfied to purchase meat especially for price. |
