Fashion, Luxury and Design: Store Brand Management and Global Cities Identity
| Autor: | Elisa Arrigo |
|---|---|
| Přispěvatelé: | Arrigo, E |
| Rok vydání: | 2011 |
| Předmět: |
Consumption (economics)
Global Cities Store Brand Management Fashion Luxury Design store brand management design Identity (social science) Advertising Marketing. Distribution of products HF5410-5417.5 global cities Capital (economics) fashion SECS-P/08 - ECONOMIA E GESTIONE DELLE IMPRESE Global Cities Store Brand Management Fashion Luxury Design Business Store brand luxury Design DOI] |
| Zdroj: | Symphonya, Iss 1, Pp 55-67 (2011) Symphonya. Emerging Issues in Management; No 1 (2011): Global Cities and Knowledge Management-1; 55-67 |
| ISSN: | 1593-0319 1593-0300 |
| Popis: | The brand enhancement policies of fashion, luxury and design firms play their part in establishing the identity of global cities. This article analyses the brand enhancement policies with the best impact on the territory (store management and events management), adopted by successful global companies (Gucci, Hermès, Kartell and Artemide) in the city of Milan, the fashion and design capital. From this analysis it emerges that, in Milan, fashion, luxury and design firms define alternative models of immaterial consumption in the city. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|