The role of atmosphere in Italian museums: effects on brand perceptions and visitor behavioral intentions

Autor:	Marta Massi, Andrea Vocino, Chiara Piancatelli
Rok vydání:	2020
Předmět:	Marketing 2019-20 coronavirus outbreak Strategy and Management Severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) Visitor pattern media_common.quotation_subject 05 social sciences BRAND TRUSTWORTHINESS BRAND TRUSTWORTHINESS CONSUMER BEHAVIORAL INTENTION INTENTION TO RECOMMEND INTENTION TO REVISIT MUSEUM ATMOSPHERE PERCEIVED QUALITY Context (language use) Advertising Atmosphere (architecture and spatial design) INTENTION TO REVISIT PERCEIVED QUALITY INTENTION TO RECOMMEND Perceived quality Trustworthiness MUSEUM ATMOSPHERE CONSUMER BEHAVIORAL INTENTION Perception 0502 economics and business 050211 marketing Business 050203 business & management media_common
Zdroj:	Journal of Strategic Marketing. 29:546-566
ISSN:	1466-4488 0965-254X
DOI:	10.1080/0965254x.2020.1786846
Popis:	This paper examines the role of museum atmosphere in affecting brand trustworthiness, perceived quality, visitor satisfaction, and visitor behavioral intentions in a museum context in Italy. While ...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::328fe8dc54eb893b1d155a29755dc73d https://doi.org/10.1080/0965254x.2020.1786846 Zobrazit plný text záznamu