The Effects of Self-concept Connection, Partner Quality and Trust on Commitment in the Elderly Segment
| Autor: | Uğur Yozgat, Recep Baki Deniz |
|---|---|
| Rok vydání: | 2013 |
| Předmět: |
Gerontology
Older consumers socioemotional selectivity theory education.field_of_study self-concept connection Demographics Socioemotional selectivity theory media_common.quotation_subject commitment Population Self-concept trust elderly consumer-brand relationships brand attachment partner quality Age composition General Materials Science Quality (business) Psychology education Social psychology Consumer behaviour media_common |
| Zdroj: | Procedia - Social and Behavioral Sciences. 99:403-412 |
| ISSN: | 1877-0428 |
| DOI: | 10.1016/j.sbspro.2013.10.508 |
| Popis: | The changing demographics and the aging of population are affecting the age composition of consumer markets. Older adults constitute a rapidly growing demographic segment but stereotypes persist about their consumer behavior. Prior working have generally interested in older adults decline and compared to that of younger consumers. The analyses of 210 elderly reveal significant behavior differences between “men” and “women” and the “younger elderly” and “older elderly” women in relationship among self-concept connection, partner quality, trust and commitment. |
| Databáze: | OpenAIRE |
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