Marketing Health Educators to Employers: Survey Findings, Interpretations, and Considerations for the Profession
| Autor: | Stephen F. Gambescia, Malcolm Goldsmith, Kathleen M. Conley, M. Elaine Auld, Randall R. Cottrell, Becky J. Smith, Linda Lysoby, Ellen M. Capwell |
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| Rok vydání: | 2009 |
| Předmět: |
Marketing of Health Services
Health Knowledge Attitudes Practice Time information Certification Nursing (miscellaneous) business.industry Health Educators Health Behavior Public Health Environmental and Occupational Health Credentialing Occupational safety and health Health educators Market research Surveys and Questionnaires Political science Educational Status Humans Health education Marketing Workplace business Health Education Occupational Health Marketing plan |
| Zdroj: | Health Promotion Practice. 10:495-504 |
| ISSN: | 1552-6372 1524-8399 |
| DOI: | 10.1177/1524839909339583 |
| Popis: | In July 2007, a market research report was produced by Hezel Associates on behalf of five sponsoring health education profession member organizations and the National Commission for Health Education Credentialing. The purpose of the survey was to learn about current or potential employers’ knowledge, attitudes, and behaviors toward health educators and the health education profession and their future hiring practices. This article presents the background leading up to the production of this report, the major findings of the survey of employers, recommendations from the market research group regarding core messages, and implications for the profession having discovered for the first time information about employers’ understanding of professionally prepared health educators. The article discusses the umbrella and key messages that may be incorporated into a marketing plan and other recommendations by the firm that should assist health educators in marketing the profession. Furthermore, this article presents reactions by leaders in this field to these messages and recommendations and concludes with next steps in this project and a call for the overall need to market the profession of health education. |
| Databáze: | OpenAIRE |
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