Popis: |
There is an increasing appetite for responsibility and accountability within the current corporate, however, it is not so clear how much accountability can be given away before the conversation returns to traditional definitions of corporate profit and shareholder value. This chapter explores the fundamental challenges which firms seeking to incorporate socially accountable models into their business approach face in the current pro-market economic system. Four subthemes will be elaborated upon: corporate responsibility in the climate of intangible capital; the stakeholder-shareholder dichotomy; the [in]compatible coexistence of economic growth, innovation and public accountability; and possibilities revealed by benefit corporations. It concludes by examining ways in which both social accountability and profit maximisation might simultaneously exist through an RS approach which can work even within this current lay-out, and how this reveals the more systemic adjustments needed to support widespread change |